Last month, Urban Outfitters announced that they have signed on several designers like Geren Ford, Steven Alan, Charlotte Ronson, Paul & Joe Sister and Corpus, to design mini collections exclusively for their stores. This month, Geren Ford takes the stage with Hawks and the looks are effortlessly cool and easy to wear.

Target and H&M are perfect examples of how a collaboration can be turned into a successful business. It is also beneficial to the designers in that it provides them with the opportunity to reach a larger market with their designs.

I’ll be sure to keep you up to date with the new releases!

Sunny Shum, Your Industry Insider