Raw Denim Fabric: High-quality, undistressed and unwashed denim with even color tone. Tends to give jeans a classier appearance. The fabric is strong and soft to the touch. Japan is known to be one of the best places where this fabric comes from and it can cost you a pretty penny.

Montreal’s Naked & Famous Denim (the name pokes fun at celebrity endorsed, overly priced denim brands), uses the best hand dyed raw Japanese denim for their product. They keep their jeans simple - no gimmicks and no BS. Best part is, they keep the price down to under $150 CDN.

Sunny Shum, Your Industry Insider

*Related articles: The Fabric Of Our Lives, Denim for Your Toes