Interac first introduced its armoured truck through a television advertisement. The message they were trying to get across: That Interac is reliable, safe, and available to you whenever you need it!

Now the Interac truck is hitting the streets. Interac has brought the TV advertisement to life in communities across the country, where people live and shop.

My boyfriend saw the Interac truck yesterday while walking along West Georgia Street. The armoured truck was rolling along side a girl who was a paid actress. The controller and a team of Interac employees were behind her a few feet away observing. It was definitely an eye catcher as it made many turn their heads.

This is just another great example of guerilla marketing and how brands are now fusing different types of media together and reinforcing their marketing campaigns.

Sunny Shum, Your Industry Insider