I have admired the Modern Amusement line for quite some time now. It was really a shame that it was only a men’s line, up until now! That’s right, you heard me right. The ever so cool, causal, hipster brand is finally launching a women’s line!

The SoCal meets the UK, easy sophistication of the line is what attracts me. Just like their male counterparts, the collection works off of mixing and matching, pop color treatments and textured fabrics.

The collection will be landing in stores August 15, 2008. Hold on to your hats ladies, these pieces will go fast.

Sunny shum, Your Industry Insider