The Coca Cola soft drink brand has had some slack in the past in regards to re-inventing itself. Come this September in Florence, Italy, Diet Coke will be making it’s debut on the fashion runway.

Just in time for Milan Fashion week, fashion designer Roberto Cavalli will be creating a new look for the Coke bottle with three different animal prints.

The limited edition bottles will be available in Italy from September through December and only 300,000 of these curvy bottles will be out in the market.

Like Cavalli’s fashion designs, the new Coke look will be “seductive and feminine, in typical Cavalli style.”

Sunny Shum, Your Industry Insider

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