Advertising is potentially a very successful and enjoyable business, but only if done correctly. It could be the kiss of death for most brands, however could also be it’s saving grace.

Taschen has a new hardcover out on the “evolution of the ad” and it’s divided into sections by decades and it goes on to explore the legendary campaigns and brands of advertising’s modern history.

The book is visually stacked with materials that illustrate the works of major ad-agencies and authors Stephane Pincas and Marc Loiseau show us how commercial brands can be become more relevant through certain creative processes and more importantly how advertising increases brand longevity and shelf-life in the market place.

Visit your local Chapters retail store or purchase online.

Sunny Shum, Your Industry Insider