I bought a MINI Cooper because everything about the car is “cool” to me. From the unique design, to the nostalgic ties, the vintage egg-white coloring and of course their brilliant and creative advertising campaigns.

I have yet to see a MINI Cooper Ad that has not struck me in one way or another. Either it be a print ad or an out-door ad, all MINI Cooper campaigns are memorable and usually get a double look from most.

An Italian advertising agency, has released it’s new print advertising for MINI Cooper called “Water Thinking”. MINI pays its tribute to water and to the environment, which MINI respects by applying a strict principle: “Use only what you need”. The new ads are cheeky and playful, which is so fitting for the MINI.

This MINIMALIST mentality is the commitment MINI has made to the creation and design of their vehicles. The goal is to continue creating technology solutions that reduce CO2 emissions.

I love my MINI cooper and I love it even more because my baby is good to the environment.

Sunny Shum, Your Industry Insider

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