Boudicca is the London based design duo of Zowie Broach and Brian Kirkby. The wonderfully creative pair have come up with the revolutionary “Art Fragrance” called Wode.

The fragrance is named after “woad”, a plant traditionally used to produce blue dye, and when sprayed from its graffiti can bottle, will initially turn skin and/or clothing blue, then will turn transparent. Just like magic, now you see it, now you don’t!

Why I love it so much: It reminds me so much of my toy “invisible ink pen” I used to play pranks on my friends!

So far it has a limited distribution and here’s the stocklist: Colette Paris, Harvey Nichols, Barneys and Lucky Scent.

Sunny Shum, Your Industry Insider