Vivienne Westwood is a kooky one, her fashions are always over the top rock n’ roll and she can pretty much get away with anything. However her most current star choice to launch her latest SS 2009 collection has turned some heads!

To front her campaign she has chosen 41 year old former Playboy, Bay Watch babe, Pamela Anderson.

Ads are raunchy, as Pam poses in barely there shorts, tight knit dresses, topped with her trademark tousled golden locks and pouty pink lips.

The photos were taken by Juergen Teller and they definitely carry his unmistakable style. He’s Marc Jacob’s regular campaign photographer and him and Westwood hit it off last season.

They are “unique”, fun and surreal.  The campaign was shot in Malibu with Pam, Vivienne and her husband Andreas Kronthale.

Sunny Shum, Your Industry Insider