New Jeans That Look Used

Distressed and destroyed denim has been making a strong come back. Primarily because the 80’s rock looks are getting more attention.

Most people don’t understand why ‘ripped’ and distressed jeans are usually more expensive compared to your regular jeans. Having worked in the denim industry for 7 years, I can tell you the process in comparison is much lengthier.

Once the jeans have been washed thoroughly with pumice stones they are frayed, distressed and cut by hand. They get re-washed and then the holes and frays are reinforced to make sure they put.  Then, they get washed again until the desired colour and hand (feel) is achieved. In addition to all the back and forth, some of these processes are done in different factories which adds to the process time.

So there you have it, you’ll most likely be paying a little more money for your favourite destroyed jeans this season. However, if you are looking for a pair that does not break the bank, I recommend the Gap skinny for $85. Trust me when I say it’s a steal for vintage looking jeans.

Sunny Shum, Your Industry Insider

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