The Hudson’s Bay Co. is an official outfitter for Team Canada at the 2010 Olympic Winter Games being held in Vancouver. You have an opportunity to win some items from the collection along with a trip for two to the Vancouver 2010 Olympic Winter Games, $500 spending money, and much more!

Here’s how you can enter:

1. Go to www.whatareyoumadeof.ca and upload a video, photo or story about what makes you Canadian.

2. Visitors to the website can vote on the entries and the top 30 will make it to the final round where a panel of judges will select one winner. Submission and voting deadline is November 30, 2009.

For a little inspiration, check out their special video with messages from the Hudson’s Bay Co. athletes at www.whatareyoumadeof.ca.

PS: If you get the chance, I suggest you go visit one of your local flagship Hudson Bay departments. They’ve made some really nice changes to their products and merchandising. I think you’ll be impressed, I was.

Sunny Shum Your Industry Insider