This sounds like a super idea. Puma and Yves Behar spent the last three years re-designing the shoe box. Being in the shoe business, I can tell you that the design and manufacturing of shoe boxes can be quite expensive and damaging to the environment.

It is very hard to imagine how else a shoe box can be re-created. I mean, a box is a box, right? But of course, these brilliant innovators have come up with something clever: A “clever little bag” that wraps around a skeleton like cardbaord interior. The impact:

“Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%–in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tons of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.” - fastcompany.com

This new concept and strategy is to be rolled out next year. It will be interesting to see if anyone else will follow suit.

Sunny Shum, Your Industry Insider

*Related Articles: Package Me Pretty