I’d like to introduce you to my friend, Malania Dela Cruz, Director of Dela Cruz PR. Since I have always had an interest in the world of Public Relations, I thought she’d be the perfect person to answer all my questions.
How do you get paid? (What do you do for a living?): I get fashion, entertainment, design and lifestyle brands on your TV, in your magazines, in your news and in your face!
Describe your industry. What are some of the challenges and rewards?: The PR industry is a fun and fast-paced creative environment. The PR world is ever changing, especially in the face of new technologies and social media marketing. This is one of the biggest challenges I think PR professionals are facing right now, how to incorporate these new … more …
Here are some links I thought you’d love:
I want every single color of these Dieppa Restrepo shoes. (Refinery29)
We all need more room to hang our coats, bags and scarves. (Outblush)
Paris Fashion week: Top 10 Collections. (JC Report)
Vivienne Westwood creates wallpaper with Cole & Son. (Sassybella.com)
New F.T.C. Rules Have Bloggers and Twitterers Mulling. (NY Times)
Shoes, bags prove staying power in luxury crisis. (Reuters)
Sunny Shum, Your Industry Insider
Here are some links that are Part Sunny approved! Enjoy.
Have you seen this yet? A beautiful photo blog focusing on Vancouver’s most stylist personalities (and of course it will be expanded into other cities as well). Watch for them and maybe you’ll get shot. (www.stylequotient.ca)
Dresses, dresses and more dresses. Should be an every day thing. Based out of NYC, you’ll die because you’ll want every single one. (http://www.sundaybrunchdress.com/)
Why do young Koreans design better? Well, they proved themselves to be an emerging powerhouse at Seoul Fashion Week. (www.jcreport.com)
I am all over the 50’s right now. After finishing 2 seasons of Mad Men, I am itching for the new season to start. Season premier is coming up, August 2009. I can’t wait. (www.amctv.com)
Robbers known as the Pink Panthers pinch more than … more …
Here are some links we love this week:
The International Center of Photography celebrates Richard Avedon’s images. (Source: New York Times)
What do you think of round shaped sunglasses? (Source: NY Times)
Mango Signs Scarlett Johansson. (Source: Drapers)
Samsung’s latest smartphone is not the mythical “iPhone Killer” that mobile manufacturers have been searching for since Apple’s creation first hit the scene, but it’s still pretty sweet. (Source: Popgadget)
Love this Kaur Collection Statement bangle! $155 USD. (Source: Fashion Week Daily)
Designers Enter The Bridal Market. (Source: FT)
*Photo Credit: Richard Avedon
Sunny Shum, Your Industry Insider
I found something interesting. A group called “the 3/50 project”, who’s main gaol is to support and save local businesses in the United States.
Founded by Cinda Baxter, here’s what they promote:
3 | What three independently owned businesses would you miss if they disappeared? Stop in, say hello and pick something up that brings a smile to your face. Your purchases are what keeps those businesses around.
50 | If half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue.*
68 | For for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll, and other expenditures. If you spend that in a national chain, only $43 stay here. Spend it … more …
