Sea of Shoes in Simone

Lovely to see the face of Jane Aldridge, blogger of Sea of Shoes, on Simone’s Spring/Summer 2010 collection lookbook.

Simone’s collection is a blend of metallic materials and animal prints…add some denim and ruffles to it too. I can not forget to mention the nautical stripes and corset lacing. I know it appears it’s everything and the kitchen sink. But for some reason, like Jane Alderidge’s style, no matter how it’s pieced together, it just works.

Sunny Shum, Your Industry Insider

simone corsetsimone denimsimone lacesimone metallic

Super Soft Denim

I recently spotted one of my contributors Kimberlee, sporting a new pair of sleek indigo leggings. As I got up closer for a look, I realized they were actually ultra light weight denim by Mavi jeans.

I immediately rushed over to one of their locations to try a pair on. They are extremely comfortable and fit like a glove. Literally like a thicker pair of leggings with a zipper and pockets! I loved them so much I bought them in both washes: Black and Dark Indigo.

$78 CDN, style SERENA at the Mavi Store.

Sunny Shum, Your Industry Insider

New Jeans That Look Used

Distressed and destroyed denim has been making a strong come back. Primarily because the 80’s rock looks are getting more attention.

Most people don’t understand why ‘ripped’ and distressed jeans are usually more expensive compared to your regular jeans. Having worked in the denim industry for 7 years, I can tell you the process in comparison is much lengthier.

Once the jeans have been washed thoroughly with pumice stones they are frayed, distressed and cut by hand. They get re-washed and then the holes and frays are reinforced to make sure they put.  Then, they get washed again until the desired colour and hand (feel) is achieved. In addition to all the back and forth, some of these processes are done in different factories which adds to the process time. … more …

Save at the GAP!

Just a little thank you from the GAP to their biggest fans.

Visit them anytime between August 28th to September 3rd, 2009 and get 40% of ONE REGULAR priced item in the store.

My suggestion is to go in and give their new vintage denim line a try, 1969 Vintage Premium Jeans. You get a lot of denim for your buck.

TO REDEEM, PRINT THIS AND BRING IT INTO A GAP STORE CASHIERS: USE ITEM REASON CODE 331. CLICK HERE TO FIND THE STORE NEAREST YOU.

Happy shopping.

Sunny Shum, Your Industry Insider

Have Faith in Paige

I don’t remember the last time I put on a pair a jeans that fit me perfectly on the first go.

The “Faith” skinny destruction jeans by Paige Premium Denim was a hit for me. Just enough wear and tear and made with a really soft stretch denim.

I’ve had many a moments trying on several pairs a day in order to find the perfect fit, wash and style for my petite thirty something body. I guess you just have to have faith at the end of the day!

$189 USD, please visit the Paige site for store and product location.

Sunny Shum, Your Industry Insider

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