Distressed and destroyed denim has been making a strong come back. Primarily because the 80’s rock looks are getting more attention.
Most people don’t understand why ‘ripped’ and distressed jeans are usually more expensive compared to your regular jeans. Having worked in the denim industry for 7 years, I can tell you the process in comparison is much lengthier.
Once the jeans have been washed thoroughly with pumice stones they are frayed, distressed and cut by hand. They get re-washed and then the holes and frays are reinforced to make sure they put. Then, they get washed again until the desired colour and hand (feel) is achieved. In addition to all the back and forth, some of these processes are done in different factories which adds to the process time. … more …
Just a little thank you from the GAP to their biggest fans.
Visit them anytime between August 28th to September 3rd, 2009 and get 40% of ONE REGULAR priced item in the store.
My suggestion is to go in and give their new vintage denim line a try, 1969 Vintage Premium Jeans. You get a lot of denim for your buck.
TO REDEEM, PRINT THIS AND BRING IT INTO A GAP STORE CASHIERS: USE ITEM REASON CODE 331. CLICK HERE TO FIND THE STORE NEAREST YOU.
Happy shopping.
Sunny Shum, Your Industry Insider
I don’t remember the last time I put on a pair a jeans that fit me perfectly on the first go.
The “Faith” skinny destruction jeans by Paige Premium Denim was a hit for me. Just enough wear and tear and made with a really soft stretch denim.
I’ve had many a moments trying on several pairs a day in order to find the perfect fit, wash and style for my petite thirty something body. I guess you just have to have faith at the end of the day!
$189 USD, please visit the Paige site for store and product location.
Sunny Shum, Your Industry Insider
*Related Articles: Light Jeans, Raw Denim
I remember as a teenager, taking my basic medium wash Levi 501 jeans and dumping them into the washing machine with bleach. I made tie-dyed and bleached jeans over night!
Well, you’ll be happy to know that you don’t have to go through this long process to get the light-wash denim look today. Celebs like Rihanna, Lindsay Lohan and Mischa Barton are sporting the pales all over town.
My favorite sun-bleached denim look are Blamain’s acid wash jeans from Net-a-Porter (Was $2,165 USD, Now $1,515.50 USD).Great combination of sexy, rock-chic!
Sunny Shum, Your Industry Insider
*Related Articles: The New It Jean, My Boyfriend’s Jeans, Rainbow of Denim
