She’s definitely a worldly individual and a smart business woman. Oribu Olivia Yokota as traveled to many cites for work and now runs her own local business, MikaOlivia. On top of that, she’s also a yoga instructor! How does she find the time? She’s a super woman and she’s also your Industry Insider this week.
How do you get paid? (What do you do for a living?): I am a makeup artist and educator. I part own a makeup studio called MikaOlivia here in Vancouver with my business partner. We have makeup workshops, ESL Makeup courses, and we do makeup applications for everyone. I am starting to get some inquiries on being a personal makeup stylist/shopper, so I’m looking into the logistics right now. I also teach yoga privately.
How … more …
This is such an exciting collaboration. Avon products inc announced and exclusive collaboration with the legendary Finnish textile and clothing company Marimekko.
Marimekko will license its Unikko pattern, designed by Maija Isola in 1964, to create a limited edition colelction bringing Avon consumers worldwide Marimekko’s bold, creative and avant-garde designs.
The collection contains four limited edition color products, including eyeshadow, face powder, lip gloss and mascara, as well as accessories.
The kaleidescope of colors are dreamy.
Sunny Shum, Your Industry Insider
I went over to one of my favorite stores, Shoppers Drug Mart and picked up some great new make-up by Revlon.
They came out with this new line called Revlon Matte, so for those of you that are sick and tired of glossy, shimmery, sparkly make-up…this is for you!
With such great prices they are recession proof! I purchased the matte eye shadow ($8.49 CDN) in Riviera Blue, Pink Innocence and lip color ($10.49 CDN) in Pink Pout and Nude Attitude!
Sunny Shum, Your Indsutry Insider
*Related Articles: Lipstick Effect, Go Bright

Hello Kitty name brings back many many memories as a child. I had Hello Kitty everything, from the pencil case right down to the socks.
Next month, brace yourself for an entire line of lust-worthy Hello Kitty for MAC Cosmetics. Don’t worry there is something for everybody! Designed to appeal to every budget, Ms. Kitty comes in two collections—Colour and Kouture.
Colour is more playful (and cheap), and obviously caters a more junior clientèle with offerings such as sparkle lip gloss and nail polish in neons. The Kitty’s Kouture set contains sophisticated (and pricey) offerings like sheer powder packaged with Swavorski crystals for the more mature gal (like myself) whom is still a kid at heart!
Sunny Shum, Your Industry Insider
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I recently read an interesting article on the “Telegraph” the other day. I mentioned in a previous article on the “luxury market”, recessionary times always has a huge impact on the design, fashion and beauty industries.
The so called “lipstick effect” is what some economists have dubbed it. During financial trouble, women tend to ease up on certain large purchases and increase smaller ones. In order to left their spirits and their moods, women tend to go out and spend more on beauty and cosmetics. (Men on the other hand go from cars to small electronics).
“Recent sales figures from some of the world’s big cosmetic companies - L’Oréal and Shiseido completely back up the theory. In the first half of the year L’Oréal sales were up 5.3 per cent. The theory was first … more …